Behind the scenes at 2NDLIFE – Birth of a committed brand
The driving force behind 2NDLIFE is a simple desire: to create high-performance, durable eyewear capable of keeping up with our adventures, from ocean to mountains. It was in these playgrounds that the idea took shape.
From the outset, our ambition was clear: to combine technical performance, sleek design and environmental commitment.
We crisscrossed France to find the right partners: exceptional glass, recycled materials, local know-how.
It was at the foot of the Alps that everything took shape, with a real passion for these polarized lenses made from maritime pine resin waste and the development of VisionHD™ technology.
Prototypes, initial trials, then the discovery of ECONYL® , a nylon regenerated from abandoned fishing nets: the foundations were laid.
Every decision was made with rigor, sometimes with complexity in mind: finding recyclable alternatives, ensuring production between France and Italy, maintaining genuine transparency throughout the entire supply chain. Nothing was left to chance, and the journey was far from easy.
The Summer 2025 collection lays the foundation for an authentic and sincere project: high-end French polarized lenses, recycled or recyclable frames, and a simple, timeless design. True product quality, designed to last.
2NDLIFE is our vision of another way to create, consume, and look at the world.
Leave a comment