Joan Duru joins the 2NDLIFE Eyewear team

We are proud to announce the arrival of Joan Duru , professional surfer and emblematic figure of the French scene, as the new ambassador of 2NDLIFE Eyewear.

Born in Bayonne, raised in the Landes waves, Joan perfectly embodies the spirit of our brand: rooted between ocean and mountains, passionate, committed and authentic. Member of the professional elite (WCT), ISA world champion and several times French champion, Joan finished 5th in the last Olympic Games in Teahupoo. He is recognized as one of the best tuberiders in the world and has surfed the most beautiful waves in the world ... but always returns to his roots, on the Atlantic coast. Today, he has embarked on a reconversion as a coach of high-level surfers and spends many hours on the beach scrutinizing the ocean and filming his athletes.

"I loved the 2NDLIFE project from the start: high-performance, recycled and recyclable glasses, designed here, for our lifestyle. It simply speaks to me. I've been wearing them for a few weeks now, and I appreciate the quality of the polarized lenses, which allow me to see better without fatigue during long coaching sessions." – Joan Duru

Joan's choice as ambassador is natural: he fully experiences this connection with nature, with the Landes, and with the ocean which inspires us every day.

👁️ Joan x 2NDLIFE: the collab in action

Joan will be wearing our Summer 2025 collection, and you might see him traveling to watch the competitions or during his time off in Seignosse. A special Joan Duru x 2NDLIFE capsule collection is also in the works… Stay tuned!